OUR STORY
OUR FOUNDER
LaToya McInnis is the visionary force behind COCOACENTRIC—a San Francisco-based jewelry designer, fashion stylist, and vintage collector whose work is steeped in elegance, culture, and meaning. With nearly a decade spent as a jewelry merchandiser for major commercial brands, LaToya developed a sharp eye for detail and a deep understanding of how adornment speaks to identity, legacy, and power.
Her journey began in the world of styling, curating rare and iconic fashion pieces from the 1950s through the early ’90s. Guided by a love for soulful nostalgia and expressive design, she built an archive that bridges eras—blending vintage treasures with contemporary edge for private clients, editorial spreads, and cultural tastemakers.
COCOACENTRIC is her debut collection—a refined yet rebellious celebration of heritage, artistry, and the beauty of bold Black femininity. Every piece is a statement, drawing on LaToya’s layered background in fashion and storytelling to create wearable heirlooms that honor the past while igniting the present.
The name COCOACENTRIC is both a tribute and a declaration: COCOA speaks to the richness of melanin and the beauty found in every shade of brown; CENTRIC calls us to center ourselves in truth, presence, and wholeness. Together, it’s a brand rooted in legacy and designed for those who adorn with intention.
WHO WE ARE
COCOACENTRIC is a bold, retro-inspired jewelry and accessories label that celebrates style, artistry, and empowerment. Every piece is thoughtfully designed, ethically crafted, and infused with meaning. Inspired by daring fashion, modern art, and the beauty of our natural world, we’re here to make statements that matter.
"Cocoa" reflects the radiant richness of our skin as melanated women, while "Centric" speaks to the balance, unity, and unapologetic confidence we embody. With a passion for individuality, culture and strong femininity, COCOACENTRIC is more than a brand—it’s a celebration of who we are.
WHY WE BECAME
Cocoacentric was established by LaToya McInnis, the owner and designer, in 2018. The inception of Cocoacentric was driven by a yearning for self-expression and the desire to communicate narratives through the medium of fashion. "I aspired to lead a purposeful life enriched with art, completeness, and imagination," says LaToya. Our objective is to stay authentic to our distinctive style, individuality, and the rich tapestry of cultures that inspire us.
OUR MISSION
Our mission is to inspire and empower women to embrace their stylish beauty. We aim to craft, produce, and carefully select sustainable jewelry and accessories that surpass our customers' expectations by offering a distinctive style, artistic design, quality, value, and exceptional service. Our objective is to consistently champion a diverse range of women and celebrate beauty that is frequently marginalized and unnoticed.
OUR VISION
The possibilities are boundless! Our aspiration is to fashion exquisite accessories, drawing inspiration from our passion for easy elegance, contemporary artistic concepts, iconic vintage fashion statements, and, above all, cultural influences. We are committed to producing our meticulously handcrafted, limited-edition jewelry using environmentally friendly, recycled brass that has been upcycled and reimagined into fresh designs. This approach allows us to minimize waste in both our production and creative endeavors.
OUR ESSENCE
“Cocoacentric represents the true inner you. Your style center, your source, hue, the vibration that only you can dwell in”.
- LaToya M